The latest market insights, straight to your inbox

Welcome to the Mid-November edition of insight – a digital communication that offers market insight and perspective from the InstallerSHOW, Installer and elemental brands. Grab a cuppa and get ready to dive into the latest issue!

A Fabric-First Future: Tackling the Challenges of Decarbonising Britain's Building Stock

The Sustainable Energy Association (SEA)

Britain has some of the oldest housing stock in Europe. The nation’s leaky homes are inefficient, making them too hot in the summer and too cold in the winter. Climate change is rightly on top of the global agenda, but in order to secure a low carbon, energy secure future for the UK, domestic energy consumption should be a top priority. 

There are a diverse range of energy saving-solutions that must be harnessed to reduce our domestic energy consumption and create healthy, warm and comfortable living and working spaces for future generations. The Sustainable Energy Association (SEA) recognises the need for choice and technology agnosticism within the sustainable energy sector and leverage our influence to encourage cleaner and more efficient energy solutions. (read more)

TymeOnline: Unlocking UK eCommerce success

Roz Bridges
Head of Business Development, TymeOnline

Successful selling has always required being in a place that’s highly discoverable and accessible for your customers. And increasingly, that prime location is online.

That’s because, thanks to a combination of 5G data speeds and secure digital payment capabilities, consumers are fast embracing eCommerce as an easy, time-efficient and safe way to browse, research and buy. And, with the rise of AI profiling, that will only get more convenient. As a result, it’s estimated* that the UK market will grow by 21.76% annually (CAGR) to reach US$750.80 billion (£580.74 billion) by 2029. (read more)

TrustMark App helps tradespeople create customer relationships

Simon Ayres MBE
Chief Executive, TrustMark

The dynamic between tradespeople and their customers should be characterised by professionalism and harmony, but, as with any relationship, it can be prone to misunderstandings and issues if not managed correctly from the outset. Being able to strike the right tone for both parties will help create the best working relationship possible.

TrustMark, in collaboration with the Health & Safety Executive (HSE) has developed a free and unique ‘one-stop shop’ home improvement App to benefit both consumers and tradespeople. Although the app is aimed at helping consumers to better understand the process, requirements and considerations around having home improvement work, tradespeople can also profit from this valuable tool. (read more)

Fiscal Mountains Ahead

Grahame Neagus

Head of LCV and Municipal, Renault Trucks UK & Ireland

The transition to a zero-emission society is currently fraught with challenges. As OEMs invest billions in developing the right vehicles for society to make the shift from internal combustion engines (ICE) to electric or hydrogen, a wide range of products across all weight classes is already available. Vehicle capability is up, suitability is fine, prices are coming down and TCO parity is here in many models and weight categories, yet still the take up remains slow at best.

As an industry and as a society, we need to accelerate the shift, and here the public sector is ideally positioned to lead by example. With back-to-base operations and ambitious net-zero targets, switching to electric vehicles is not only an environmental responsibility for councils, but it also brings long-term economic and social benefits. (read more)

What tradespeople want

Lucy Dixon

Head of Content, elemental

Unlike Mel Gibson in the movie What Women Want, I didn’t need to fall into a bath and electrocute myself to get inside the heads of tradespeople and find out what they want from InstallerSHOW – I simply had to ask. It wouldn’t make a very entertaining rom-com, but listening is key.

Asking our different audiences exactly what they want – and need – from our event is an important part of our engagement strategy. It goes beyond a post-show survey (although we love those too) or social media conversation to become an all-year-round project with different audience segments, incorporating market research, focus groups and social events. And just, you know, listening. (read more)

If you would like to discuss any of the views or findings in this edition of insight, or if you would like to contribute to a future edition, please contact Lucy Wilson